We know that only a business driven by strong values can deliver strong, sustainable returns. Our purpose is to help people achieve their ambitions – in the right way.
Barclays has undertaken a fundamental review of how our business operates. We have looked at the bank in terms of business performance and in terms of culture because we know that only a business driven by strong values can deliver strong, sustainable returns.
We exist for our clients, for our shareholders, our colleagues, and other stakeholders.
Respect means respecting and valuing those we work with – our colleagues and other stakeholders. It is about building trust and promoting collaboration.
Integrity demands we act fairly, ethically and honestly. This requires us to have the courage always to do the right thing, never tolerating the wrong thing, and to be accountable for our decisions.
Service means ensuring our clients are always uppermost in our minds. We strive to exceed their expectations so we automatically become their ‘Go-To’ bank.
Excellence calls on us to use all our energy, skills and resources to deliver great service for our clients and outstanding sustainable results for shareholders.
Stewardship is about being determined to leave things better than we found them, so we constantly strive to improve the way we operate as an organisation and the impact we have on society.