The world of giving is changing
A new generation is stepping up to reframe philanthropy, while technology is making giving more efficient and widening choice.
This emerging group of charitable givers can have a major influence on the actions of their parents, not only emphasising the social and environmental aspects of a family business, but also guiding their family’s commitment to charitable giving.
For this younger generation, there is also a sense of activism about engaging directly with causes.
A new way of donating to projects is illustrated by GlobalGiving, a crowdfunding platform that allows individuals, companies and foundations to donate funds to a wide range of non-profits. Another platform, Maanch, plans to match global capital with people and projects around the world, to help achieve the UN’s sustainable development goals.
Often projects are the result of an individual thinking differently or trying to break the mould – and finding that others want to join them on the journey. For example, Richard Curtis and Lenny Henry had the idea in 1985 to make money for good causes by making people laugh. In the decades that have followed, Comic Relief has raised more than £1 billion.