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investing sustainably

Four drivers making green ventures attractive

01 March 2024

Damian Payiatakis, London UK, Head of Sustainable & Impact Investing

Please note: This article is designed to be thought leadership content, to offer big picture views and analysis of interesting issues and trends that matter to our clients and the world in which we live. It is not designed to be taken as expert advice, investment advice or a recommendation, and any reference to specific companies is therefore not an opinion as to their present or future value or broader ESG credentials.

Reliance upon any of the information in this article is at the sole discretion of the reader. Some of the views and issues discussed in this article may derive from third-party research or data which is relied upon by Barclays Private Bank and may not have been validated. Such research and data are made available as additional information for the reader where appropriate.

Key points

  • While investment in start-ups dipped in 2023 (as interest rates headed higher), the decline was less pronounced for green ventures 
  • Indeed, compared to last year, valuations in for many of these ventures appear more favourable – potentially offering increased investment appeal
  • Government financial commitments to issues addressing climate change are also on the rise, which could provide further support and stability for the sector
  • As investors seek ways to address climate change while potentially generating returns, green ventures, such as cleantech businesses, remain a possible avenue for achieving both objectives (notwithstanding the risks of investing in early-stage start-ups)

Last year was the hottest one on record.1 Yet, funding for “green tech” ventures cooled (see box and chart). 

This article reviews why 2024 may be an attractive entry point for investors seeking long-term growth opportunities and to play a role to protect our planet.

Multiple shades of “green” venture naming

What to call the categories of ventures focused on addressing environmental challenges can be as confounding as the underlying problems themselves. 

Overcoming climate change is the main global challenge driving climate tech ventures. However, it’s not the only environmental predicament. 

For example, ensuring access to clean water is an increasing issue for consumers and industry alike. A venture providing a clean-water solution in emerging markets is not actively seeking to mitigate greenhouse gas emissions that cause climate change (though perhaps adapt to it). As a result, they’d likely be seen as a “cleantech” rather than “climate tech” provider.

With cleantech, ventures’ primary focus is on better use of planetary resources and on interaction with the environment. At the same time, rapidly emerging recognition on the value of nature and biodiversity is helping to create a new sphere of companies focused on “nature tech” and nature-based solutions, as highlighted in ‘How to invest ‘in’ our planet’

Even if they aren’t synonymous, boundaries can blur between these areas and terms. For simplicity, cleantech, nature tech and “green tech” are used interchangeably in the article, recognising it may not be precise. 

Quarterly climate investment trending lower of late

Climate investment in 2023 was lower than that seen in 2021 and 2022

Six-month change in global equity prices and oil prices over the past 20 years, and rolling three-year correlation of six-month changes

Source: Sightline Climate, Barclays Private Bank, March 2024

Looking back at 2023 to look ahead to 2024

Green ventures raised less capital last year than seen in either of the two preceding years (see chart). The total value of private investment was down on levels seen in 2022, ranging from 12% lower, at $51 billion, according to BloombergNEF to a 30% deceleration (at $32 billion), according to CTVC2. In both cases, it was the first slowing in investment seen since 2020. That said, investment in the overall start-up market plunged by 38% in 20233.  

Facing a challenging macroeconomic environment with both higher interest rates and more uncertainty, many investors have decided to “wait-and-see” and many entrepreneurs seem to be conserving their existing capital and not coming to market, for now. 

Turning to 2024, many of the same headwinds face investors, albeit they’re potentially abating. Four factors, however, might point to this year being an opportune moment to allocate to climate tech.  

1. Ventures at attractive valuations  

First, valuations are likely at more attractive levels than seen for some time, if at all. Last year’s slide in overall investment was driven more by reduced deal size (down 28% on average) than deal count (down 3%)4

Entrepreneurs coming to market or earlier-stage investors needing to exit positions will find it more of a struggle to raise capital, compared with the buoyant markets of prior years. For the “2024 Climate Tech Oracle” roundtable, six of seven industry players expected “more flat or down rounds in climate tech compared with 2023”. For newer investors, this, in turn, creates more favourable investment conditions. 

2. Governmental support accelerates  

Governments will continue to accelerate their focus and support for cleantech – as much for potential economic growth opportunities, energy security and international standing, as for environmental principles. 

For example, in response to the US Inflation Reduction Act (IRA)’s $369 billion of funding5, in February the EU agreed the Net Zero Industrial Act (NZIA) to strengthen Europe’s net-zero technology products manufacturing industry6 and build on the Green Deal Industrial Plan launched in 20237.  

Moreover, the “UAE Consensus” that emerged from COP28 establishes a range of global commitments, such as tripling renewable energy capacity by 2030 or doubling the global average annual rate of energy efficiency8

While the path may not always be smooth, governmental policy and regulatory incentives continue to improve the environment for green tech companies to start and scale.  

3. Illiquidity portfolio benefits 

Allocating to early-stage green tech can also capture the illiquidity benefits of private assets. Given that the outlook for 2024 is one of subdued growth, investors might seek to enhance returns by adding assets that extend the time horizon of their portfolios.  

Moreover, from a behavioural finance perspective, as explained in ‘Diving into private assets and the liquidity conundrum’, the illiquidity associated with private markets can help investors to stay the course in the face of short-term uncertainty and volatility, supporting one’s long-term goals.

New environmentally focused funds and vintages closing in 2024 will have a blank scorecard in terms of performance, and, as noted above, a more attractive roster of potential ventures from which to select. As well, the cleantech companies that have weathered the recent tougher times will likely be leaner and positioned for growth over the next decade.  

4. Building a family legacy  

Finally, while not purely a financial rationale, investors may consider investing for “emotional returns” as well as benefits for family legacy and intergenerational continuity.  

Investing in green companies likely to prosper from long-term growth trends, and helping to address urgent global challenges, can be personally satisfying. As found in the last survey for the Investing for Global Impact report, over three-quarters of wealthy individuals, families and family offices engage with impact investing given a sense of “responsibility to make the world a better place”9.

It can also enable family unity and continuity, 53% of wealthy families say sustainable investing is helping to bridge the gap between generations, and 80% say involving younger generations will help prepare them to take on family responsibility10.   

All that glitters isn’t green gold

While allocating to early-stage green technologies has noteworthy potential, investors also should be aware of risks by the nature of asset class and thematic focus.  

As outlined in ‘Venture capital: What’s the big deal?’, investing in early-stage companies has inherent challenges around informational barriers, risk of failure and liquidity. 

Furthermore, for environmental challenges the “best” solution is subject to research, competition and debate that rages across the science, technology as well as business. Picking the winning companies is not easy.  

As well, the breadth of opportunities across cleantech, climate tech, green tech, nature tech and the like, is significant. This provides a range of opportunities, and challenge of understanding, often in deeply technical fields. Those interested in potential ideas can refer to ‘Five sectors for long-term green growth in 2024’.

Practically, for investors, these risks can be mitigated through seeking deep expertise, focusing on fund selection and diversification of investments both across themes and vintages.  

Another critical year

This is another critical year of a “Decisive Decade”11 to limit global temperature rise, and protect and regenerate nature and biodiversity. Investors with sophistication, risk appetite, and moreover desire to use their wealth to influence tomorrow may find benefits for both their portfolios and the planet in allocating to green-tech ventures.  

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